We discussed the rise of natural healthier ingredients being added to all area of products
from food, beauty, and even home cleaning supplies. Everything was being altered, improved, and reintroduced it seemed besides for the underrepresented products in the oral care industry.
Somehow, a product that every American uses daily, is ingested and absorbed was put into the
category of forgotten and unimportant.

We decided to combine our 20 years' experience in creating products with the 20+ years of
dentistry and oral care to create a revolutionary, thought out product that would not only
target the people slacking in their oral care game but also revive obsolete ingredients in hopes
to nurture more areas within the mouth then just your teeth.